8 WEB DESIGN TRENDS FOR 2015
1. Responsive design
More and more people use their mobile to access the internet and the mobile will soon be the most common way to surf . Having a web design that can be viewed easily on mobile, tablet and desktop computer has become essential . Companies rely on the compatibility with all mobile devices to make their service or product as accessible as possible to customers. Consumers expect that products and services are at hand anywhere at any time .
2. In 2015 , fewer click and scroll over
The sites infinite scroll are aesthetically pleasing, although difficult to optimize for SEO. But from another perspective, that of ” Mobile First “, they are much easier to access and adapted for the use of smartphones and tablets . It is easier to scroll and wait for pages to load as click and load a new page.
3. The Mosaic Design
The style business card or “mosaic” ( cf Pinterest ) is becoming more present on the websites . This highly functional and flexible organization for the integration of content allows visitors to get a quick overview and well organized products, services and information . Furthermore, this block design is particularly appropriate for responsive design . Pinterest , Google, Twitter, Spotify and use this design tend to share more digestible information.
4. Still more pictures
Images have always been an effective and compelling way to express and communicate ideas online . The success of Pinterest and Instagram is the proof . Since this year , large images take up more space in the interface , making them more immersive , elegant and powerful . This trend will continue in 2015, in parallel with the use of large blurry pictures in the background that still are more successful and have the advantage of being lighter size .
Users are increasingly reluctant to read on screen and quickly bored. Instead of telling the story of a company or explain the operation of a service in simple block a bit “raw” text and quickly boring, the emphasis for some time on the storytelling , and more visually storytelling . The text is redesigned to tell, and is also accompanied by pictures, animation , illustrations, videos and icons. The graphics remain the most popular medium , especially when they integrate the narration of a story.
6. Videos that replace the text
In 2015, we will come across more and more videos. Videos engage and are very suitable for mobile use . They help tell the company’s histor , present products and services, or just create a good visual for the website.
7. Successful data visualizations and infographics
The popularity of infographics rate continues to climb . They are indeed a great way to effectively and visually display a mass of information in a small space . The use of data: visualizations beautiful images , illustrations, colors and typography makes it easier and more enjoyable to understand some complex data. Especially being very viral, they allow for greater visibility and reporting.
8. The flat and minimalism
Almost the flat design still has a long life ahead of him . The simplicity and minimalism of this style allows users to find the essential information easier and faster. We hope to enjoy more the flat style that goes more in the direction of the main objectives of the UX.